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India's age-old Ayurveda tradition is deeply rooted in selfcare practices for total rejuvenation of body and mind. Ayurveda encompasses a lifestyle approach to beauty and selfcare that transcends beyond skincare with natural ingredients, and delves into the territory of yogic movements, herbs, regimes, rituals, diet and seasonal practices to stay in balance. It is from this state of balance that the lasting beauty emerges. Therefore, in Ayurveda, you cultivate slow beauty by living a harmonious lifestyle with a disciplined dinacharya, adjustments during seasonal shifts (Ritucharya) and adjustments according to the lunar cylcles, while adopting a balancing diet and practicing rituals & movement practices that keep the body internally clean and flow of energy free flowing, which transforms into a state of clear skin, lustrous hair, balanced body & weight and ample energy.
There are three definitions of beauty in Ayurveda quoted beautifully in the beauty shloka.
‘Roopam, Gunam, Vayastyag,
iti Shubhanga Karanam’
Beauty in Ayurveda is a culmination of 'Roopam', outer beauty, 'Gunam', inner beauty & 'Vayastyag', lasting beauty.
'Roopam' in Ayurveda is understood as the outer Beauty, the radiance that emerges when inner harmony reflects through the skin, eyes, and expression.
Roopam refers to physical appearance, the one that manifests as one's best version of themselves. It is beyond the conventional understanding of beauty in terms of specific size, color, or features. Instead, 'Roopam' is the reflection of good health, manifesting as clear, radiant complexion, healthy hair, strong muscular build-up, toned body, defined facial features, upright posture, general sense of vitality and energy.
Roopam is the beauty born from the balance of doshas, digestion, emotions, and lifestyle. Ayurveda recommends a host of lifestyle and dietary practices, yogic practices and rejuvenation therapies to enhance roopam.
True 'Roopam' is not cosmetic glow but the subtle luminosity of a nourished body and a peaceful mind. It is the softness of hydrated tissues, the clarity of Sattva, and the vitality of prāṇa flowing unblocked. Ayurveda teaches that when we live in rhythm with nature, 'Roopam' becomes effortless, a natural signature of well-being.
Guṇam in Ayurveda refers to the beauty of inner virtues that shines from within, manifesting in one's thoughts, actions, and words. It is part of the Ayurvedic philosophy of beauty, which goes beyond the physical appearance, yet is an inseparable part of one's physical presence.
Gunam is the softness in persona, the clarity of thought, and the purity of inner & outer being. It is the radiance of the state of Sattva, expressed through calmness, compassion and emotional steadiness. Gunam clearly reflects in how we think, feel, and respond, making inner grace more luminous than any outer feature. When the mind is balanced, its qualities infuse the face with serenity and the aura with warmth. This is the beauty that elevates beyond appearance, a refinement of character.
Traits of gunam show up in a pure, clear, and calm mind. A warm, pleasing personality, characterized by kindness, compassion, grace, and innocence, a personality with radiant energy, happiness, and optimism that forms a person's aura or charisma.
Vayastyāga in Ayurveda is the ability to slow down the aging process by preserving vitality, strength, and inner radiance. It is beauty maintained through balanced agni, nourished tissues, and a calm, sattvic mind.
True Vayastyāga is not about reversing age, but aging with grace, where prāṇa, ojas, and tejas remain abundant.
When the body is nurtured with right food, rest, and routines, the youthful glow that arises from within. A state of vayastyag reflects in a joyous personality, looking & feeling younger than the biological age and having the zest for life.
According to Ayurveda, all three aspects of beauty get nourished living by the principles of cycles in nature. The day and night cycle is dominated by the principles of dinacharya as described in Ayurveda. The lunar cycle and the seasonal cycle (ritucharya) has its own principles, which when followed, bring the body in a state of inner harmony, creating an inner environment of cultivating one's best beauty potential.
Roopam blooms when the skin follows the rhythms of day, season, and moon. Gunam shines when the mind aligns with Sattva and a state of stillness. Vayastyag endures when our lifestyle honors nourishment during waxing phases, cleansing during waning phases, and seasonal rejuvenation.
Nurturing these three foundations leads to smooth flawless, youthful skin, long, thick lustrous hair, a peaceful state of mind and a natural radiance that lasts a lifetime.