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SVARASYA is built on Yoga & Ayurveda teachings, which has been the cornerstone of our existence. These teachings came together to create a brand that believes that radiance was never separated from inner harmony.
In these ancient teachings, glowing skin and steady breath are deeply co-related, clear bright eyes and flow of prana (life force) cannot be separated, long-lustrous shiny hair is a reflection of inner vitality and ample energy, and calm personality is an outcome of balanced nervous system and hormonal balance.
As we created SVARASYA for glowing, smooth, clear, youthful skin and long, lustrous beautiful hair, we formulated a range of skincare products revived from the ancient traditions, formulations that carry a history, a whole tradition at its back.
However, as we also delved deeper into Yoga philosophy, we realized beauty of the skin and hair is not just external. It's a tight integration of inner systems connected to the skin & hair, fueling our beauty and energy at the back all the time.
Therefore, our focus just on skincare seemed like half the work done in the space of beauty at SVARASYA.
We also realized that no-one in the skincare space is actually talking of the power of simple Yoga practices aligned with Ayurveda rituals to live beauty to its true potential by aligning a balanced approach to life focusing on skincare, selfcare, wellness, nourishment, movement, rest, and a ritual-based lifestyle.
And we decided to reveal the power of yoga practices aligned with Ayurveda lifestyle, for keeping the skin, body and hair youthful for ages, and launched YOGRASYA, the yoga & Ayurveda platform of SVARASYA, that teaches to live Yoga & Ayurveda as a way of life for beauty, longevity and wellness.
A shared vision, 'SVARASYA' & 'YOGRASYA', revive the timeless connection between inner harmony and outer radiance.
SVARASYA carries this wisdom to the skin. Rooted in Ayurveda and elevated through high-performance formulations, it brings together ancient rituals and modern skincare, emphasizing on slow and mindful beauty rituals.
YOGRASYA holds strong the inner path of beauty. Through Yoga and Ayurvedic selfcare practices, the space offers educational workshops and programs on the idea of cultivating beauty and inner balance from within, steadying the nervous system, awakening the free flow of prana, and guiding the body back to its natural beauty-cultivating intelligence. At YOGRASYA, beauty is an experience of living beauty in the body & mind each day with calm breath, grounded presence, and a body that flows with the rhythms of nature.
Founded by Deepti Sehgal, a seeker of ancient wisdom and a modern wellness visionary, SVARASYA & YOGRASYA reflect the sacred link between Yoga, Ayurveda, and Beauty. Together, SVARASYA & YOGRASYA bring alive the ancient Indian wisdom of slow beauty cultivated from within.